My task today is to create a herbal candy packaging design.
Natural lollipops “Bronchalyk” ( БРОНХАЛИК ) freshen breath, reduce the risk of colds and boost immune system.
So I start with idea.
The herbal ingredients of the lozenges were incorporated into the design, along with strong references to thyme and island moss – the dominant flavours.
Letter “A” in the name of the product symbolizes the doctor’s appointment and his : “open wide and say “aaaa”!” phrase )) I decided to cleverly use negative space in typography. The name of the product is used to quickly communicate a brand to an audience, just one name itself can communicate so much.
The packaging colors symbolize the confidence ( orange ) and health ( green ).
I show the option to the client and he loves it.
So today’s design process in my new #How to design vid is really simple – and that’s the point! Sometimes it’s the most basic design that allows our minds and eyes)) to enjoy the product.
Let me know what you think of this packaging idea!