Santorino – is the ukrainian coffee-shop.
After reading through client’s completed logo questionnaire, I found in short that she wanted a logo that portrayed her business strategy, which is – drinking coffee for pleasure.
So, because of time deadline – the client wanted to get a great logo in a few days ( and we all know, we should take into account the various stages of the design project such as consultation, concept development, production and delivery) – I decided to go for my first cooperation with my Assistant Graphic Designer – Kolba – and I was really impressed with the result we achieved together!
Please welcome, the Santorino Logo, based on a mug of coffee with handle, that also can be seen as a smile with a tongue – so much for the coffee for pleasure!))
Monogram, the first letter of the project ( S ) symbolises a mug and a coffee steam.
You will recognise it from thousands of others because it has simple yet unique features.
My lesson, that I’ve learned from doing this project: Be aware that the design of your logo may be changed in the future as the company grows, so it must be flexible as well. Make your logo as simple as possible by using simple elements like circles, lines, rings, etc. but don’t discount creativity when doing so.
Another lesson: Never get fooled by thinking your first ideas are your best. Sketch, then sketch some more, so you can really separate the wheat from the chaff. That’s how professionals do it.
After you’re done with the sketching process, pick 5-7 of your best ideas and create some initial designs in Illustrator or other vector based apps. As a reminder, the best ideas are not the nicest looking ones or the safe ones which look like everything else out there — they are ideas which have the chance to make your client truly stand out in the market.
As you can imagine, a great logo is not the end but the beginning of a great brand identity.
Have any questions about the logo design? I’m here to answer!