Kseniya Fedorchuk is a premium videographer like none other. Her attention to detail, commitment to extraordinary quality, and loving care for her clients are head and shoulders above the competition. Kseniya has helped me to film my Youtube videos, so I know what I’m writing about:) It was clear that Kseniya’s corporate identity wasn’t going to look anything like your average videography business.
Throughout our brand development sessions, I collaborated closely with Kseniya, to help translate her raw passion into an actionable strategy, which then inspired our approach when it came to the new logo.
The concept of the logo – a video camera, is based on the monogram (KF) and the (play & pause) buttons. The buttons in the logo were designed to express the clients’ desire to PAUSE the special moments of their lifes, and in a while PLAY them in their heads as the best memories with the help of a video.
For the primary typeface, I selected and customized Futura, an clear and legible font that compliments Kseniya’s geometric style.
Oh, and in a couple of weeks, Kseniya has contacted me to tell me, that she found a new hidden meaning in the logo – a GIRL!!! Can you see the girl?
So talking about Destiny, a Girl and a Camera in the Logo – how cool is that? )) Let me know what you think!