Today I’m gonna create a travel and tourism logo design.
Life Tour is a ukrainian leading company providing tourism destination services to the USA. http://life-tour.com.ua
I started with some concepts.
After some sketching experiments I was ready to present the ideas to Nataliya ( the client ).
Concept 1. When conceptualising, some designers get too concerned with the graphic style and image of a piece while others such as myself try to convey a deeper meaning or some sort of visual puzzle into the logo. These concept based logos have a bigger impact on the viewer and when a designer creates one, they know it straight away… It is unique, adds a dimension to the experience and to the identity as a whole.
So I played with the letters L and T ( Life Tour ) and got a suitcase – a necessary essential for travelling to US. Colors of the logo represent the colors of american flag: red, white and blue. The stars on the logo represent the states of the USA. The main idea: pack the suitcase and travel to States!
Concept 2. The main idea – I flew to the United States! My lifetime Dream came true!
Concept 3. Ok, so now – a fresh idea – when I think about States – a statue of liberty comes always on my mind & so I combined it with the current location pointer instead of “I” letter ( I arrived! I’m in States & I’m happy! ) – exclamation point!
Remember that there is no such thing as a bad idea, just bad decisions.
I showed the options to the client and she really liked the first concept.
So now it’s time for me to think about typeface and colors.
The client loved it , but also asked to work on important details: stars. So that the logo isn’t associated with a 3 star hotel.
True, that makes sense – my task now is to make it look more like the USA flag.
The client likes the option with 6 stars.
After approval of the logo design I sent Nataliia the final files in EPS, JPG, PNG and TIFF formats.
Comments are welcome as always. If you are interested in more posts outlining my design process let me know down below!