Hi guys! In this post today, I will guide you through an example of logo design process. I designed a new logo for one of my recent clients – Twistertrav. I’m offering insights into not only the thought process behind creating the logo but also the process of creating the logo itself.
1) Before I actually start working on logo design projects, I first have all of my clients fill out a logo design Brief. This Brief allows me to get a good handle on the business as a whole, as well as their preferences and ideas. My client is a very talented videographer and photographer, who goes by “Twistertrav” for all of his creative work. The client also wanted the logo to stand on its own, so that people would able to think of “twister”.
2) Using the client’s answers from their Brief, I begin creating the mood board. A mood board is a group of images that visually conveys a style, mood, and overall feel. I use these to give my clients a visual example of what I’m envisioning in order to make sure we are on the same page before I even begin designing. In our case my mood board consisted of such associations as camera, twister, T – monogram, first letter of the project.
3) It’s time to start sketching! I always start the design process in my notebook in order to get all of my ideas out on paper. I typically have a lot of different logo ideas swirling around in my head, so putting them down on paper makes the process more organised and efficient. This also means that sketching first saves me time, by ensuring that I don’t spend 45 minutes working on a logo concept that ends up not looking as good as it did in my head.
Get all of your ideas out there before you take any of them to the computer!
4) Then I’ll pick my three best ideas from my sketchbook and start recreating them in the computer. I use Adobe Illustrator to design logos, as it’s the best program for the job.
5) Once I’ve completed my three logo concepts, I’ll present them to the client.
6) When the client chooses the option he likes – I complete the final logo and its variations.
So, there we have it! Our concept is based on T monogram. Letter “T” – is the first letter of the project. It also represents the twister, which also can be seen as a lens.
Typeface. I selected and customised a clear and legible font, that compliments the client’s modern style in photography and videography. Font is sharp – like the twister itself.
Colours. Since the client wanted to have black and white colours of his logo design – I decided not to work on the third colour – instead I experimented with texture (material), which can be useful for branding. So I went for wood texture. Wood can be associated with dependability and reliability, with steadfastness, and with earthiness.
And that’s how I work with clients to develop the perfect logos for their businesses! It can be a long process, but it works. If you realize now how much time and energy goes into creating professionally done logos, you can just hire me to do it instead!