Yulya Petrenko is a wedding and family photographer known for her approach to work with love. Yulya hired me to design a visual identity system that would unite her photographic style with her warm and loving personality.
As the cornerstone of Yulya’s visual identity, the logo is a monogram that interlinks an Y with a P in a smart and functional photo-camera in front of a heart.
The logo was inspired by Yulya’s creative and loving approach to work with all of her heart and responsibility. She takes pictures with love. Pictures of love. Edits them with love. The visual identity was then extended to include a fresh, mild, gentle and nude color palette.
Tell me – how would you connect letters Y and P together? Let me know in the comments below! I’m always looking for new ideas 🙂