Aleksey, the business owner of ARD Moto, contacted me earlier this month and he wanted to get a Brand Identity of his business starting with the logo.
After reading through Aleksey’s completed Brief, I found in short that he wanted a logo that portrayed his whole business model – ARD Moto offers the largest selection of motorcycle parts, apparel and accessories. The logo also had to be suitable for the website, business cards etc.
The next stage of the project was developing the logo.
The challenge that I had when creating the ARD Moto logo was trying to incorporate motorcycle store (or the symbol of store) into the logo while still making it look simple and cool … I got around this problem by brainstorming and word association. My thought process went something like this: Monogram ARD > Motorcycle Glasses
One should also remember that simplicity in logo design is the key. The simpler a logo is, the more memorable and adaptable it is. In nearly all cases, less is more.