Malyna is Ukrainian Clothing Store for little girls (www.malyna.com.ua) Malyna meaning in English: Raspberry.
The challenge was to conceive and implement a visual identity that communicated customer service, raspberry and luxury.
The final visual identity leverages a common symbol that already embodies these general concepts.
A symbol that is simple enough for a child to grasp, yet sophisticated enough to resonated with a luxury buyer.
The result was an elegant label in the form of raspberry.
If you are interested in my design process of this logo — here’s the short video for you!
Comments are welcome as always. If you are interested in more posts outlining my design process — just let me know!