Life Medical is a Charity Fund, based in Kyiv, Ukraine. The fast-growing organisation hired me to design a visual identity system- logo, that would unite illustration of two angels helping others with love and hope.
As the cornerstone of visual identity, the logo interlinks a contour drawing with a heart and the word Life in the form of a heartbeat.
Stylistic direction — primitivism.
To help customers associate Life Medical Charity Fund with love, I chose to use the brand red. Since red is the first color the human eye sees, Life Medical can be sure that it’s branding won’t be missed. The bold red is balanced with a grey (color of quality) and bright white. All together, the color palette exudes a confidence, much like Life Medical itself.
You can also take a look at how actually I created this logo! And what steps did I take. Here’s my design process of a Life Medical logo in these 3 short videos I posted up on my Youtube channel!
Let me know what you think of this logo idea!