In this post I will guide you through my design process of creating the package design for ukrainian mouth solution from medical technology company. Pelorsin (ПЕЛОРСІН) reduces the risk of colds and shortens the course of the disease. It contains a Pelargonium sidoides african flower that creates a protective barrier against the cold in the mouth and throat.
Concept 1. The translucent petals of pelargonium flower are intertwined – as well as PC letters in the name of the product, the packaging colors symbolize the colors of Africa.
Concept 2. Minimalism style – simple contour graphics — penguin, that stands on the earth with the map illustration of Africa and holds the Pelargonium flower.
Concept 3. Image of a penguin that stands near Pelargonium flower.
Main task of the concept — a penguin directs patients’ attention to treatment of acute respiratory viral infections and cold-related diseases.
The concept was chosen by the client as the best one!
What concept do you like? I value your opinion and look forward to your comments!