So I’ve been designing logos for the past few years and there are some rules I’ve learned about Good Logo Design.
To begin with, every business needs a Logo. A Logo is like a signature of every business.
But how to understand the difference between a good logo and a bad logo? And what actually makes a good Logo?
1. Practical. A good Logo should be able to work in any size and in any color. It should be functional on all types of media, like a large billboard or a small pen. So, basically, all you need is a high resolution vector logo, so that your image can be scaled up as large as you want or scaled down and without loosing any quality.
And here are few examples of good practical logos.
2. Memorable. A good logo should be memorable. And to achieve that — it has to be simple. Logos with simple elements and simple forms are easily recognised, memorable and the most effective.
A great way to find out if your logo is memorable enough — is to show it to your friend, and then the week after ask your friend to reproduce it.
And here are some examples of good, memorable, famous, but at the same time — simple logos.
3. Timeless. A good logo should be timeless. Trends come and go, but a good logo should be effective in like 10 or even 20 years. And by the way, usually big companies don’t change their logos, they just slighly improve their design.
One more thing! A good logo doesn’t nessesarily need to say what a company does. Nike logo doesn’t show shoes, mercedes logo isn’t a car, apple logo isn’t a computer. But at the same time- these are the logos with like a hidden meaning, secret meaning — and this is what makes these logos designed in a perfect way.